Dorset Council is seeking volunteers to build a countywide network of Ambassadors, to help make Dorset a better place to grow older.
The ambassadors can be any age, from any background; all they need is a commitment to helping shape a long-term plan for an age-friendly Dorset.
The network builds on Dorset becoming the 100th community in the UK to be recognised as age-friendly by the Centre for Ageing Better in September 2025.
With help from the council’s Age Friendly Dorset team, the volunteers will raise awareness of age- friendly initiatives in their workplace or community, challenge ageism and promote positive attitudes towards ageing.
They’ll also help encourage older people to share their views and take part in consultations and campaigns as we look to build age friendly towns and villages across the county.
In return, the ambassadors will receive training and regular updates and receive a badge and recognition for their role. They will have opportunities to meet other volunteers, share ideas, shape local solutions and contribute to an annual feedback event.
Ros, from West Dorset, has already signed up as an ambassador, said: “Through interesting and positive activities, as volunteers we’re going to make a real difference. It’s more powerful than simply reading about what we should be doing.
I care passionately about how older people can still be useful, how we can improve our own lives and work with other generations.
I am sure there are a lot of people who are younger, who would find they had a lot in common with older people, so I think there’s a lot to be gained from inter-generational communication.”
Cllr Steve Robinson, Dorset Council’s Cabinet Member for Adult Social Care, said:
“As Dorset has one of the oldest populations in the country, with around 30 per cent of residents aged over 60, this work is especially important.
And even though this is all about being age-friendly, we’re keen to hear from volunteers in their 20s and 30s too. Age isn’t a barrier to this role, as we can all play a part in ageing better.
It’s about working together, to help people stay active, connected and involved in everyday life as they age.”
Earlier this year, more than 700 residents shared their views through the age- friendly Dorset survey.
They highlighted issues such as public transport, downsizing options, digital skills, volunteering opportunities and the condition of footpaths and bridleways.
Terri Lewis, Chair of the Age Friendly Dorset working group and Chief Executive Age UK North, South and West Dorset, said:
“Being an age-friendly county is about more than supporting older people, it’s about making sure Dorset works well for everyone as we age.
Our ambassadors will help turn what people have told us into real, practical change in communities, from improving everyday connections to making it easier for people to stay active and involved.
This is about building on the momentum we already have and working together to create a Dorset where people feel valued, included and able to contribute at every stage of life.”
More information about the role and how to apply is available by completing the application form or by contacting
agefriendlyambassador@dorsetcouncil.gov.uk
